Video on your website helps you make an immediate, one-on-one connection with prospective clients and goes a long way towards increasing sales. Here are some studies to support those facts:

• a 2008 study found that used car dealer websites that have video get two times as many phone calls or e-mails from prospective shoppers as those without video
• clients searching lawyer websites that do not have video visit an average of five (4.8) before making a decision, but they only view an average of 1.8 websites that do have video before choosing a lawyer
• 2008 Kelsey Group study showed that 62% of people saw online video ads, and of that group, 19.1% asked for more information about the product or service, 18.2% visited the store to see the product, and 16.9% made a purchase
• prospective customers report that they consider video clips less as advertising and more as a way to get information about the business
• a study done for the Online Publisher’s Association found that approximately 23% of online video viewers have household incomes of $100,000 or more
• a Nielson survey found that consumers around the world still place the highest level of trust in other people’s opinions, making client video testimonials a powerful tool. Consumer recommendations are the most credible form of advertising among an average of 78% of the study’s respondents